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Our Local Pay Per Response campaign has been developed to deliver a response from your local area. The Local campaign uses state of the art satellite technology to target your local area.
This page explains how the Local advertising campaign works, to learn more about Pay Per Response advertising in general please click
here. The Local advertising campaign is not currently available in Northern Ireland. |
| There is currently a waiting list for all local advertising campaigns. |
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The Local campaign is designed to target people living within a certain amount of miles from your base postcode. Your base postcode could be the postcode of your home, office or perhaps the local area meeting. Your response radius is the area that you would like to target around your base postcode.
Your advertising campaign will be targeted at a precise area of the UK. All of your responses will be from your precise target area.
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| An example target area with responses |
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| The local targeting tool |
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Your response radius is plotted on a UK map and is very flexible, you can change your response radius at any time. Currently, you can set your response radius to 10, 15, 20, 25, 30, 40, 50, 75, 100, 150 or 200 miles. You'll have access to our local targeting tool through your Campaign Manager.
The local targeting tool can be used to view and change your target area and view the location of your most recent responses. |
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You can view your target area as a road map or a satellite map.
The campaign targeting tool uses state of the art technology to show your target area and the location of each person that responds to your advertising campaign. |
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| A satellite view of a local response |
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The campaign targeting tool can show the location of each of your respondents on a UK road map, making it much easier for you to plan your journey and meetings. It also helps you to find the respondents and discuss your business opportunity.
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| A road map view of two responses |
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The Local advertising campaign is £2.49 per response. The minimum start up cost is £99.60 for 40 responses.
Please use our cost comparison tool to compare your current advertising methods with a Big Advertising campaign - the tool will open in a new window, click here.
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